BBQ-AID Brand Guide
When Action Holdings acquired the BBQ-AID brand, a comprehensive brand guide was required to develop top-quality marketing collateral. As the Sr Graphic Designer, I expanded the existing basic guide to cover a mission statement, tag lines, detailed instructions for using the new logo, selecting photography, and a section for brand voice and communication. I designed the style, wrote all the copy, and produced the 25-page guide for print and online.
