Special Event Invitation

This is an invite card produced for a GTECH Corporation special event. It was an evening dance party event in Brisbane, Australia. Because participants were coming from all over the world we wanted to generate excitement by emphasizing the city at night and the fun to be had. This was accomplished with a no holds barred approach of a folded card, printed on foil stock, with a six color process (4C + spot gloss and spot dull) and laser cut dancers. The foil side of the card stock was used for the inside which provided the sparkle of city lights on the night-time city image and peeks through the silhouettes of the dancers when the card is closed. I was responsible for all stages of concept, design, and production. In addition, the card was translated into six languages.

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